LeadJoint launched in 2014 as a lead generation service targeted exclusively at SEO agencies. Over time, we have expanded our services to mobile app development, SaaS, and today we offer sales outreach and lead generation services to all types of B2B and enterprise businesses.
About Anand Srinivasan
Anand Srinivasan is the founder of LeadJoint. He is a sales and marketing consultant who has worked with some of the biggest names in the tech startup space as an external consultant. His Op-Eds have been published on Entrepreneur.com, GoDaddy, and TheNextWeb to mention a few. Anand and his team devised the processes they use for sales outreach at LeadJoint while seeking clients for his digital marketing consultancy.
Why do you need LeadJoint?
Sales outreach is an extremely painful process in the growth of any business. A lot of salespeople view their job as a numbers game – reach as many people as you possibly can, and even if a small percentage of people convert, you meet your quotas for the month.
But this is very detrimental to your business for two reasons. One, there are salespeople you hired spamming in your brand’s name, and that directly reflects on your business. Secondly, the number of clients that fit your ICP (Ideal Client Profile) is finite. You do not want your exuberant salespeople to exhaust this pool for the sake of meeting a month’s target.
With LeadJoint, we focus completely on ‘success metrics’ like qualified leads generated. This means we are incentivized to create value in our messaging in order to be paid for our efforts. Also, as a third party, we can also – if you so choose – not represent your brand while reaching out to customers.
LeadJoint is a fantastic way for you to complement your existing sales team. If you are a small business, outsourcing your sales outreach to us also saves you a lot of hiring and operational costs.