When it comes to sales outreach, there is no one magical way to do things. What works for one industry, or offering may not work for another. This is true for the social media marketing industry as well.
At LeadJoint, we have worked with hundreds of clients from across different countries and industries to help them generate qualified leads for their businesses through email outreach.
Since you are here to check out email templates for social media marketing outreach, let me tell you this from experience – there is no perfect template that will work for all prospects. Their industry, designation, culture, language proficiency, and tech-savviness all play a part in deciding the best sales email template.
When we do sales outreach at scale for our social media agency clients, we start off with dozens of different sales email templates, and then slowly narrow it down to one or two based on what gets us the best results.
In this blog post, we will go through several different formats of emails that you could experiment with while seeking leads for your social media marketing business.
Template 1: Formal Tone And Straight To the Point
Subject: Meeting request: B2B social media growth support
Dear {{First Name}},
I’m Anand Srinivasan, founder of a social media marketing agency specializing in B2B companies.
We help organizations leverage social media to generate qualified leads and build consistent brand authority.
I would appreciate the opportunity to schedule a brief 15–20 minute call to understand your current efforts and explore potential collaboration.
Please let me know a convenient time.
Kind regards,
Anand SrinivasanLet us handle your sales outreach.Email us here,or WhatsApp me here
Template 2: Casual Tone
Subject: Quick chat about your social media?
Hi {{First Name}},
I’m Anand—I run a social media marketing agency focused on B2B companies.
If social media is something you’re actively working on (or want to improve), I’d love to share a few ideas that have worked well for our clients.
Up for a quick 15-minute chat?
Cheers,
AnandTemplate 3: For a tech-savvy recipient (offering a Calendly link)
Subject: Quick intro + calendar link
Hi {{First Name}},
I run a B2B-focused social media marketing agency helping companies turn LinkedIn and other platforms into lead-generation channels.
If this sounds relevant, feel free to book a time directly here: {{Calendly Link}}
Happy to connect at your convenience.
Best,
Anand SrinivasanTemplate 4: Using Stats In the Opening line of the email (creates good engagement)
Subject: 78% of B2B buyers use social media before purchase
Hi {{First Name}},
78% of B2B buyers use social media to research vendors before making decisions.
We help B2B companies turn that attention into inbound leads through structured social media strategies.
Would you be open to a short call to see if this could work for your team?
Regards,
Anand SrinivasanLet us handle your sales outreach. Email us here, or WhatsApp me here
Template 5: Reaching a gatekeeper – Formal tone
Subject: Request for contact – Social media marketing discussion
Dear {{Name}},
I’m reaching out to connect with the person responsible for marketing or growth initiatives.
Our agency specializes in helping B2B companies generate leads through strategic social media marketing.
Could you kindly direct me to the appropriate contact or assist in scheduling a brief introductory call?
Thank you for your support.
Sincerely,
Anand SrinivasanTemplate 6: Reaching a gatekeeper – Casual tone
Subject: Who handles social media marketing?
Hi {{Name}},
Quick one—who’s the best person to speak with regarding social media or marketing?
I run a B2B social media agency and would love to connect with the right person for a quick intro.
Thanks a lot!
AnandLet us handle your sales outreach. Email us here, or WhatsApp me here
Template 7: Opening with an industry-related joke or riddle
Subject: A quick social media riddle
Hi {{First Name}},
Quick one—what do most B2B social media pages have in common?
👉 Plenty of posts… but very few leads.
That’s exactly what we help fix.
If improving ROI from social media is on your radar, I’d love to set up a quick call.
Best,
Anand SrinivasanTemplate 8: Formal tone in under 100 words
Subject: Brief introduction and meeting request
Dear {{First Name}},
I’m Anand Srinivasan, founder of a B2B social media marketing agency.
We help companies convert social media activity into measurable lead generation.
I would welcome the opportunity to schedule a brief call to explore potential alignment.
Please let me know a convenient time.
Kind regards,
Anand
Let us handle your sales outreach. Email us here, or WhatsApp me here
Template 9: Casual tone in under 100 words
Subject: Worth a quick chat?
Hi {{First Name}},
I run a B2B social media marketing agency.
If you’re looking to get more leads or visibility from platforms like LinkedIn, I’d love to share a few ideas.
Open to a quick 15-minute chat?
Cheers,
AnandTemplate 10: LinkedIn Inmail with connection request
Subject: Connecting re: social media growth
Hi {{First Name}},
Came across your profile and thought it made sense to connect.
I work with B2B companies to turn social media—especially LinkedIn—into a consistent source of leads and visibility.
Would be great to connect here, and if relevant, explore a quick call.
Best,
Anand SrinivasanSocial Media Marketing Sales Email Follow-Up Templates
Typically, we send between 3-4 follow-up emails to each recipient. While I can’t say with certainty how many follow-ups are ideal in the case of social media marketing sales emails, the number of follow-ups generally increases where recipients are ‘out in the field’ or not tech-savvy since in these cases, there is a high chance that they missed out our initial outreaches.
In my experience, such prospects also tend to be more forgiving on persistent follow-ups, and the chances of being marked as spam are lower. So, you can crank up the number of follow-ups.
In each of the follow-up emails, it is important to reiterate two things:
- What do you offer (social media marketing in your case)
- Call-to-action (booking a meeting, for instance)
Here is one variant of the follow-up email that you can use. Please note that it is recommended that you experiment with different variants of follow-ups in order to find what works best.
Subject: Following up on my earlier note
Hi {{First Name}},
Just wanted to follow up on my earlier message.
We help B2B companies build social media strategies that not only grow visibility but also generate qualified leads.
If this sounds relevant, I’d be happy to schedule a quick call.
Thanks,
Anand
Let us handle your sales outreach. Email us here, or WhatsApp me here
I personally like to receive short emails. So, we also try to experiment with short follow-up emails that are under 150 words. Something like this:
Subject: Quick follow-up
Hi {{First Name}},
Circling back on my previous email.
We specialize in helping B2B companies turn social media into a reliable lead generation channel.
Would you be open to a short 15-minute call to explore this?
Regards,
AnandSocial Media Marketing Sales Breakup Email
The last email in the follow-up series is called the breakup email where you explicitly tell them that you won’t be reaching them any further. It is important that you mention this since a lot of prospects are busy or not desperate. So, they don’t bother replying till you tell them that they won’t be hearing from you again.
Here is one variant of the breakup email that we use for our social media marketing agency clients.
Subject: Closing the loop on this
Hi {{First Name}},
This will be my final follow-up.
I had reached out to explore whether our B2B social media marketing services could support your goals. If it’s not a priority right now, completely understandable.
If you’re open to a quick call, I’d be glad to connect. Otherwise, a simple “not interested” reply would really help me close this loop.
Thanks for your time,
Anand Srinivasan
And here is an obligatory shorter version of the same breakup email:
Subject: Last note from me
Hi {{First Name}},
I’ll make this my last message.
If improving social media-driven leads is something you’re considering, I’d love to set up a quick call. If not, a short reply either way would be greatly appreciated.
Thanks again,
Anand SrinivasanLet us handle your sales outreach. Email us here, or WhatsApp me here
How To Maximize Social Media Marketing Agency Lead Generation
Email content is just one part of the puzzle. There are a lot of other things that you need to get right in order to get the highest quality leads. This includes ensuring high email deliverability, reaching the right decision-maker, and reaching them at the right time and day.
The best way to ensure you get the highest quality leads consistently is to outsource the sales outreach process to experts like LeadJoint. We have been serving clients like you for over a decade.
Let us handle sales outreach for you. Submit your details here on our website, email us at [email protected] or WhatsApp me at+971-588-037-490 to take this forward.