When it comes to sales outreach, there is no one magical way to do things. What works for one industry, or offering may not work for another. This is true for the SaaS industry as well.
At LeadJoint, we have worked with hundreds of clients from across different countries and industries to help them generate qualified leads for their businesses through email outreach.
Since you are here to check out SaaS sales email templates, let me tell you this from experience – there is no perfect template that will work for all prospects. Their industry, designation, culture, English proficiency, and tech-savviness all play a part in deciding the best sales email template.
When we do sales outreach at scale for our clients, we start off with dozens of different sales email templates, and then slowly narrow it down to one or two based on what gets us the best results.
In this blog post, we will go through several different formats of emails that you could experiment with while seeking leads for your SaaS business.
Template 1: Formal Tone And Straight To the Point
Subject: Schedule a Quick Demo of Our Lead Generation Software
Dear [Recipient Name],
I hope this message finds you well. I’m reaching out to introduce our SaaS solution, designed to help B2B businesses like yours generate more high-quality leads. Our platform is built to streamline the lead generation process, saving you time and boosting your conversion rates.
Could we schedule a brief demo to discuss how it can work for your company?
Looking forward to your response.
Best regards,
Anand Srinivasan
[Company Name]Template 2: Casual Tone
Subject: Want to see how we can help with lead generation?
Hey [Recipient Name],
Hope you’re doing well! I wanted to give you a quick heads-up about our SaaS platform that’s been helping B2B companies get more leads with less effort. It’s simple to use, and I’d love to show you how it works!
How about a quick demo? Let me know what time works for you.
Cheers,
AnandTemplate 3: For a Tech-Savvy Recipient (offering Calendly link)
Subject: Automate Lead Generation with Our Platform – Let’s Book a Time
Hi [Recipient Name],
I know your time is valuable, so I’ll get straight to the point. Our SaaS platform leverages automation to drive lead generation for B2B companies. The result? More qualified leads in less time, with full data integration and tracking.
If this sounds interesting, feel free to book a quick demo here: [Calendly link].
Let’s connect soon!
Best,
Anand SrinivasanTemplate 4: Using Stats in the Opening Line
Subject: Boost Your Lead Generation by 40% with Our Platform
Hi [Recipient Name],
Did you know that businesses using our lead generation platform have seen up to a 40% increase in their qualified leads within the first 3 months? I’d love to show you how we’re making this possible for companies like yours.
Could we schedule a demo?
Best regards,
Anand SrinivasanTemplate 5: Reaching a Gatekeeper – Formal Tone
Subject: Introduction to a Lead Generation Platform – Demo Request
Dear [Gatekeeper Name],
I hope you’re doing well. I’m looking to connect with [Recipient Name] to discuss how our SaaS lead generation platform can benefit their business. Could you kindly assist in scheduling a quick 15-minute demo?
Thank you in advance for your help.
Best regards,
Anand SrinivasanTemplate 6: Reaching a Gatekeeper – Casual Tone
Subject: Trying to Get in Touch with [Recipient Name]
Hi [Gatekeeper Name],
Hope you’re doing well! I’m trying to set up a short demo with [Recipient Name] to show how our platform can help boost lead generation for B2B companies. Any chance you can help me with that?
Thanks a ton!
AnandTemplate 7: Opening with an Industry-Related Joke or Riddle
Subject: What Do B2B Sales and Fishing Have in Common?
Hi [Recipient Name],
What do B2B sales and fishing have in common? You need the right bait! Our lead generation software helps you attract the right leads, saving you time and effort. Let me show you how with a quick demo.
Interested in learning more?
Best,
Anand SrinivasanTemplate 8: Formal Tone in Under 100 Words
Subject: Demo Request – Lead Generation Software
Dear [Recipient Name],
I’m writing to introduce our SaaS platform designed to improve lead generation for B2B businesses. I believe it can significantly impact your business by delivering high-quality leads. Could we arrange a short demo to discuss further?
Looking forward to hearing from you.
Best regards,
Anand SrinivasanTemplate 9: Casual Tone in Under 100 Words
Subject: Want to See Our Lead Generation Software in Action?
Hey [Recipient Name],
I know time is valuable, so I’ll keep this short. We’ve built a tool that’s helping B2B companies generate more leads quickly and easily. Want to see it in action? Let’s set up a demo!
Cheers,
AnandTemplate 10: LinkedIn InMail with Connection Request
Subject: Let’s Connect and Discuss Lead Generation Opportunities
Hi [Recipient Name],
I came across your profile and noticed your expertise in [industry]. I’d love to connect and explore how our SaaS platform can help generate more leads for your business. If you’re interested, we could schedule a quick demo.
Looking forward to connecting!
Best,
Anand SrinivasanSaaS Sales Email Follow-Up Templates
Typically, we send between 4-7 follow up emails for each recipient. While I can’t say with certainty how many follow-ups are ideal in the case of SaaS sales emails, the number of follow-ups generally increases where recipients are ‘out in the field’ or not tech-savvy since in these cases, there is a high chance that they missed out our initial outreaches.
In my experience, such prospects also tend to be more forgiving on persistent follow-ups, and the chances of being marked as spam are lower. So, you can crank up the number of follow ups.
In each of the follow-up email, it is important to reiterate two things:
- What you offer (B2B lead generation in your case)
- Call-to-action (booking a meeting, for instance)
Here is one variant of the follow up email that you can use. Please note that it is recommended that you experiment with different variants of follow ups in order to find what works best.
Subject: Just Checking In – Let’s Set Up a Quick Demo
Hi [Recipient Name],
I wanted to follow up and see if you had a chance to review my previous email. Our SaaS platform is designed to streamline B2B lead generation and drive more qualified leads to your business. Could we set up a quick demo to show you how it works?
I’m happy to adjust to your schedule. Looking forward to hearing from you.
Best regards,
Anand SrinivasanI personally like to receive short emails. So, we also try to experiment with short follow-up emails that are under 150 words. Something like this:
Subject: Following Up – Let’s Schedule a Demo
Hi [Recipient Name],
I’m following up on my previous message about our SaaS lead generation platform. We’ve helped B2B companies boost their lead quality and save time through automation. I’d love to show you how we can do the same for your business.
Let me know when you’re available for a quick demo.
Best,
Anand SrinivasanSaaS Break-up Email
The last email in the follow-up series is called the breakup email where you explicitly tell them that you won’t be reaching them any further. It is important that you mention this since a lot of prospects are busy or not desperate. So, they don’t bother replying till you tell them that they won’t be hearing from you again.
Here is one variant of the breakup email that we use for our SaaS product.
Subject: Last Chance to Connect – Meeting Request
Hi [Recipient Name],
I’ve reached out a few times to share how our lead generation software can benefit your business. Since I haven’t heard back, I’ll assume the timing may not be right. If you’re still interested in learning more, I’d love to set up a demo.
If not, no worries! I appreciate you letting me know either way.
Best regards,
Anand SrinivasanAnd here is an obligatory shorter version of the same breakup email:
Subject: Final Follow-up – Are You Interested?
Hi [Recipient Name],
This will be my last attempt to reach you regarding our lead generation platform. I’d still love to set up a quick demo if you’re interested. If not, I completely understand and would appreciate a quick reply so I know how to proceed.
Thanks for your time!
Best,
Anand SrinivasanHow to maximize SaaS lead generation
Email content is just one part of the puzzle. There are a lot of other things that you need to get right in order to get the highest quality leads. This includes ensuring high email deliverability, reaching the right decision-maker, and reaching them at the right time and day.
The best way to ensure you get the highest quality leads consistently is to find the right tools.
LeadJoint is a visitor identification system that analyzes your website traffic to see who’s visiting your website, what organization they belong to, and also the email address of the decision makers. This is a brilliant way to know who’s shopping for a product you offer and reach out to them at the right time.
Want to check out a demo. Email us at [email protected] or WhatsApp me at +971-588-037-490 to take this forward.