When it comes to sales outreach, there is no one magical way to do things. What works for one industry, or offering may not work for another. This is true for the Real Estate financing industry as well.
At LeadJoint, we have worked with hundreds of clients from across different countries and industries to help them generate qualified leads for their businesses through email outreach.
Since you are here to check out Real Estate capital financing sales email templates, let me tell you this from experience – there is no perfect template that will work for all prospects. Their industry, designation, culture, English proficiency, and tech-savviness all play a part in deciding the best sales email template.
When we do sales outreach at scale for our clients, we start off with dozens of different sales email templates, and then slowly narrow it down to one or two based on what gets us the best results.
In this blog post, we will go through several different formats of emails that you could experiment with while seeking leads for your Real Estate financing business.
Template 1: Formal Tone And Straight To the Point
Subject: Strategic Financing Solutions for Your Commercial Real Estate Needs
Dear [Recipient's Name],
I hope this message finds you well. My name is Anand Srinivasan, and I am the founder of [Your Company Name]. With over a decade of experience and more than $7 billion in real estate debt transactions, we specialize in providing comprehensive financing solutions for commercial real estate owners and developers.
I would appreciate the opportunity to discuss how we can support your capital raising needs. Please let me know a convenient time for a brief call.
Best regards,
Anand Srinivasan
[Your Contact Information]Let us handle your sales outreach. Email us here, or WhatsApp me here
Template 2: Casual Tone
Subject: Let's Chat About Your Real Estate Financing Needs
Hi [Recipient's Name],
I'm Anand Srinivasan, and I run [Your Company Name]. We've been helping commercial real estate folks like you with their financing needs for over 10 years and have handled over $7 billion in transactions.
Would love to chat about how we can support your next project. Let me know when you have a few minutes to connect.
Cheers,
Anand
[Your Contact Information]Template 3: For a tech-savvy recipient (offering a Calendly link)
Subject: Streamlined Financing for Your Real Estate Projects
Hi [Recipient's Name],
I'm Anand Srinivasan, and I lead [Your Company Name]. With 10+ years of experience and over $7 billion in real estate debt transactions, we specialize in innovative financing solutions for commercial real estate.
I'd love to discuss how we can assist you. You can book a time directly on my Calendly: [Calendly Link].
Looking forward to connecting!
Best,
Anand Srinivasan
[Your Contact Information]Template 4: Using Stats In the Opening line of the email (creates good engagement)
Subject: Leverage Our $7 Billion Experience for Your Next Project
Dear [Recipient's Name],
With over $7 billion in real estate debt transactions and a decade of expertise, [Your Company Name] is well-equipped to support your commercial real estate financing needs.
I am Anand Srinivasan, and I would be delighted to discuss how our services can benefit your next venture. Please let me know a suitable time for a call.
Best regards,
Anand Srinivasan
[Your Contact Information]Let us handle your sales outreach. Email us here, or WhatsApp me here
Template 5: Reaching a gatekeeper – Formal tone
Subject: Important: Financing Solutions for [Recipient's Company Name]
Dear [Gatekeeper's Name],
I hope this message finds you well. I am Anand Srinivasan from [Your Company Name]. We have extensive experience in commercial real estate financing, with over $7 billion in transactions to date.
Could you kindly connect me with [Recipient's Name] to discuss how we can assist with their financing needs?
Thank you for your assistance.
Best regards,
Anand Srinivasan
[Your Contact Information]Template 6: Reaching a gatekeeper – Casual tone
Subject: Can You Help Connect Me with [Recipient's Name]?
Hi [Gatekeeper's Name],
I’m Anand Srinivasan from [Your Company Name]. We’ve helped with over $7 billion in real estate financing and would love to chat with [Recipient's Name] about how we can assist them.
Can you help set up a quick call?
Thanks a bunch,
Anand
[Your Contact Information]Let us handle your sales outreach. Email us here, or WhatsApp me here
Template 7: Opening with an industry-related joke or riddle
Subject: Ready to Make Financing a Walk in the Park?
Hi [Recipient's Name],
Why did the real estate developer go broke? Because they didn’t know where to draw the line!
I’m Anand Srinivasan from [Your Company Name]. With over $7 billion in transactions and a decade of experience, we’re here to ensure your financing journey is anything but a joke.
Let’s chat about how we can help. When’s a good time for you?
Cheers,
Anand
[Your Contact Information]Template 8: Formal tone in under 100 words
Subject: Expert Financing for Your Real Estate Needs
Dear [Recipient's Name],
I am Anand Srinivasan, founder of [Your Company Name]. With over $7 billion in transactions and 10+ years of experience, we offer expert financing solutions for commercial real estate.
Could we schedule a call to discuss your needs?
Best regards,
Anand Srinivasan
[Your Contact Information]Let us handle your sales outreach. Email us here, or WhatsApp me here
Template 9: Casual tone in under 100 words
Subject: Quick Chat About Your Financing Needs?
Hi [Recipient's Name],
I’m Anand from [Your Company Name]. We’ve done over $7 billion in real estate deals in the last 10 years.
Got a few minutes to chat about how we can help you?
Thanks,
Anand
[Your Contact Information]Template 10: LinkedIn Inmail with connection request
Subject: Let's Connect and Discuss Real Estate Financing
Hi [Recipient's Name],
I’m Anand Srinivasan, founder of [Your Company Name]. With over $7 billion in real estate financing transactions and a decade of experience, I’d love to connect and explore how we can support your projects.
Let’s connect!
Best,
Anand SrinivasanReal Estate financing Sales Email Follow-Up Templates
Typically, we send between 4-7 follow-up emails to each recipient. While I can’t say with certainty how many follow-ups are ideal in the case of Real Estate financing sales emails, the number of follow-ups generally increases where recipients are ‘out in the field’ or not tech-savvy since in these cases, there is a high chance that they missed out our initial outreaches.
In my experience, such prospects also tend to be more forgiving on persistent follow-ups, and the chances of being marked as spam are lower. So, you can crank up the number of follow-ups.
In each of the follow-up emails, it is important to reiterate two things:
- What do you offer (Real Estate financing in your case)
- Call-to-action (booking a meeting, for instance)
Here is one variant of the follow-up email that you can use. Please note that it is recommended that you experiment with different variants of follow-ups in order to find what works best.
Subject: Following Up: Expert Financing Solutions for Your Real Estate Projects
Dear [Recipient's Name],
I hope this message finds you well. I wanted to follow up on my previous email regarding our specialized real estate financing services.
At [Your Company Name], we bring over 10 years of experience and have successfully handled more than $7 billion in real estate debt transactions. Our expertise lies in providing comprehensive financing solutions tailored to meet the unique needs of commercial real estate owners and developers.
We offer:
* Customized capital raising strategies
* Competitive financing options
* Streamlined transaction processes
I would love to discuss how we can assist you with your upcoming projects. Could we schedule a brief call to explore how our services can benefit your business? Please let me know a suitable time for you, or feel free to book a slot on my Calendly: [Calendly Link].
Thank you for considering this opportunity. I look forward to the possibility of working together.
Best regards,
Anand Srinivasan
[Your Contact Information]Let us handle your sales outreach. Email us here, or WhatsApp me here
I personally like to receive short emails. So, we also try to experiment with short follow-up emails that are under 150 words. Something like this:
Subject: Follow-Up: Financing Solutions for Your Real Estate Projects
Dear [Recipient's Name],
I hope this finds you well. I'm following up regarding our specialized real estate financing services.
At [Your Company Name], we have over 10 years of experience and have managed $7 billion in real estate debt transactions. We offer customized capital raising strategies, competitive financing options, and streamlined transaction processes for commercial real estate owners and developers.
Could we schedule a brief call to discuss how we can support your projects? Please let me know a convenient time or book a slot on my Calendly: [Calendly Link].
Thank you, and I look forward to speaking with you.
Best regards,
Anand Srinivasan
[Your Contact Information]Real Estate financing Sales Breakup Email
The last email in the follow-up series is called the breakup email where you explicitly tell them that you won’t be reaching them any further. It is important that you mention this since a lot of prospects are busy or not desperate. So, they don’t bother replying till you tell them that they won’t be hearing from you again.
Here is one variant of the breakup email that we use for our Real Estate financing clients.
Subject: Final Follow-Up: Financing Solutions for Your Real Estate Projects
Dear [Recipient's Name],
I hope this message finds you well. I’m reaching out one last time regarding our specialized real estate financing services.
At [Your Company Name], we have over 10 years of experience and have facilitated more than $7 billion in real estate debt transactions. Our team offers tailored capital raising strategies and competitive financing options designed to meet the unique needs of commercial real estate owners and developers.
If you're interested in discussing how we can support your projects, I'd love to schedule a brief call. Please let me know a convenient time, or book directly via my Calendly: [Calendly Link].
If now is not the right time or if our services aren't a fit, I’d appreciate it if you could let me know either way.
Thank you for your consideration.
Best regards,
Anand Srinivasan
[Your Contact Information]And here is an obligatory shorter version of the same breakup email:
Subject: Final Follow-Up: Real Estate Financing Solutions
Dear [Recipient's Name],
I hope you're well. I'm reaching out one last time about our real estate financing services.
With over 10 years of experience and $7 billion in transactions, [Your Company Name] offers tailored capital raising strategies and competitive financing options for commercial real estate owners and developers.
If you're interested, I'd love to schedule a brief call. Please let me know a convenient time or book via my Calendly: [Calendly Link].
If our services aren't a fit, I'd appreciate it if you could let me know.
Thank you for your consideration.
Best regards,
Anand Srinivasan
[Your Contact Information]Let us handle your sales outreach. Email us here, or WhatsApp me here
How to maximize Real Estate financing lead generation
Email content is just one part of the puzzle. There are a lot of other things that you need to get right in order to get the highest quality leads. This includes ensuring high email deliverability, reaching the right decision-maker, and reaching them at the right time and day.
The best way to ensure you get the highest quality leads consistently is to outsource the sales outreach process to experts like LeadJoint. We have been serving clients like you for over a decade.
Let us handle sales outreach for you. Email us at [email protected] or WhatsApp me at +971-588-037-490 to take this forward.